Why now?

GameStop isn’t exactly drowning in cash, but they did report a more than 100% jump in net income, reaching $131.3 million in Q4. While other retailers might use that to stabilize operations, GameStop is going all in on digital gold. Meanwhile, they’re still closing physical stores, signaling a broader pivot away from old-school retail.

And get this-they’re not just using their cash reserves. They openly stated they may use cash, equity issuances, and even future debt to acquire more Bitcoin. Translation? They’re willing to raise money just to buy more BTC. That’s a level of commitment rarely seen from traditional retailers.

Jim Cramer saw this coming?!

Yes, that Jim Cramer. Back in 2021, he tweeted (probably jokingly), “Bitcoin! Genius!!! GameStop needs to be a 5000-store bitcoin palace!!!” Turns out, he might’ve been onto something.

GameStop is now following the playbook of MicroStrategy, the company that transformed itself into a Bitcoin-holding giant. Michael Saylor, MicroStrategy’s CEO, turned his business into a de facto Bitcoin ETF-and GameStop may be looking to do something similar.